Holiday Ice / EVGA Packaging Designs
A range of lollies and ice-cream products was designed for Belfield Farms to replace existing 'old-hat' designs in production at the time. I created these designs while working at MCG Graphics and I have included here to show how a family of products under different brands can have a 'family feel' and a strong presence if conceived correctly. The 'Holiday Ice' logo I designed as part of the projects while the 'EVGA' brand was already an established brand the client wanted to sell under. The strong 'wave' shape was used on all the designs, which helped the individual products unify as a range of products and hyper real illustrations were used instead of photography as they had a much stronger and cleaner look.