Cruga Pork Crackling / Crunch Designs
Cruga asked Magic Fox Design to create an entirely new pack for their 'crackling' and 'crunch' ranges as their current versions were looking somewhat tired and old fashioned. We came up with the idea of a semi-opaque matt bag that masked the product slightly but created intrigue and a certain element of sophistication. With the upsurge in 'posh nosh' a more upmarket feel was also important. We based the concept on a 'tattoo-like' feel incorporating a pig and the branding right on the nose as it were! Clean use of graphics and colour coding differentiated the variants and gave the packs a whole new appeal.
Cruga Beef Biltong
Cruga came to us to update their existing branding which was created by their previous agency but needed updating and a bit of a refresh. We enhanced the branding by adding more impact to the design and strengthening shelf appeal using more vibrant colours and a better hierarchy of elements. This is the the No.1 selling biltong brand in the UK!
Cruga Chorizo Designs
Using the same design cues as used on the biltong range we developed this range of 2 chorizo designs with a more relaxed and 'fun' feel to reflect the origins of the product. Whist the design is different to the biltong, it is still instantly recognisable as a Cruga brand which was important.
Cruga Marinade and Sauce Designs
Using the Crackling/ Crunch designs Cruga asked us to create a range of Marinade and Sauce designs using the same design as it lent itself well to this application. The Marinades and Sauces were differentiated from each other by changing the key metallic colour in each case (gold or silver) and then a different set of 2 colours to define each flavour.
Cruga Nougat Designs
We created a new range of Nougat for Cruga which included 3 different flavours. Designs were printed on clear vinyl labels and applied to clear film so that the lovely textured product could be seen through it.