8 Large Scones - Tray Designs x3
Range of 3 tray scones was designed with a modern take on a traditional concept to create a highly visual, eye-catching design with strong variant recognition across the range. H&P were braver than usual taking this design on, but it paid off becoming their biggest selling range by far!
12 pack Sultana Scones - Sultana and Devon
The film packaging for Haywood & Padgett scones tends to be redesigned each year to retain freshness and shelf appeal. Designs can also change with a different retailer requesting a bespoke look for their store, so sometimes we might have 2 designs for one pack. Either way the branding needs to be clear and consistent regardless of design format. Here are 2 different designs for the same product.
4 pack Becky's Bakery Scones - Sultana and Devon
Haywood & Padgett asked up to create a new brand identity for their in-house brand 'Becky's Scones' which sells into stores that require a more contemporary and fun 'generic' brand allowing H&P to offer more retail outlets for their products were their more traditional and premium core brand would not be suitable. The name was derived from the MD's daughter who also works for the family business and assisted with this range.
8 Large Scones - Film Designs
Range of 3 patriotic designs created to coincide with the Jubilee/ Olympics year. We added a block of colour to the reverse of the film to act as a background and set-off the scones when viewed from the front.
Mini Melters - Tub Designs
A new concept for H&P, a tub based product was deployed to attack the buffet/ snacking market akin to what the retailers produce. A traditional approach was used with bespoke photos of the products set on clearly colour coded backgrounds.
Tea Folk Scones - Film Designs
Range of 3 variants created under the 'Tetley Tea Folk' branding, these designs were created working with the Tetley Character Guidelines and with assistance from a leading brand agency as brand guardians.
Individual Scone Packaging
H&P wanted a simple but striking design creating for their individual scones which also reflected the Queens Jubilee year. A full on Union Jack was deemed to strong and a tad brash on this application, so we devised a white stipple effect flag which conveyed 'Britannia' without distracting too much from the branding and all important scone within.
Pull-up Exhibition Stand
H&P asked us to create new designs for their entire exhibition system and this was the first part we created - their portable 'pull-up' stand which was needed urgently to take to Japanese exhibition. The focus was to expand their business into the foodservice sector and particularly the travel and leisure industry. We also created promotional items such as banners, bunting, mugs, pens and carrier bags to assist them on this exercise.