Icelandic UK Exhibition Design
Icelandic UK approached Magic Fox Design to come up with some ideas on how best to convey themselves at an international exhibition. We devised a concept utilising an existing exhibition panel system they had kicking around their store room that was looking a bit 'battle-worn'. By just replacing each of the 7 individual panels with new graphics we created a montage of all the key areas of their business from sourcing, producing and packaging of their products - all held together with a unique 'wave' element that we created for use in their brochure designs done before this project. This worked well in displaying the key areas of their business in an clean yet dramatic way - and at 8ft high and around 18ft wide it was dramatic in every way!
Icelandic UK Poster Design
After the success of the exhibition Icelandic UK asked us to create an A1 sized poster using similar elements as the stand, but in a more compact format. The posters were printed on thick art paper and matt laminated, with a spot UV varnish over all the individual fish images to create contrast with the background and give a 'wet look' to the products.
Icelandic UK / Seastar Packaging
The main packaging brands of Icelandic have their own position with each of their retail/ wholesale sectors, and each design is created with this in mind. One of the key aspects of working for a large international company such as Icelandic UK is making sure all designs/ artworks can be adapted to work in different countries around the world.