0% Fat Greek Style Live Yogurts and Low Fat Natural Live Yogurts
A range of ‘0% Fat Greek Style Live Yogurt’ and ‘Low Fat Natural Live Yogurt’ designs with both fruits and grains and cereals. The design needed to include both yogurt types in the same design format as part of the brief. We based the concept on a clean white an subtle blue feel with the natural ingredients ‘floating’ in the white yogurt itself to visually show the stripped back ingredients in their most basic but appealing way. A ‘heart’ device was used to link all the key benefits of the products in a consistent manner, whilst helping to convey the health message in each case. Library shots were used to represent the ingredients which were photomontaged into convincing compositions with subtle shadows. The overall effect was friendly, honest and clean with a strong link over both ranges.
0% Fat Bio-live Yogurts
An exercise to update and revive the old house design into a fresher and more updated version without loosing the main characteristics of the previous version. Emphasis to be on home-made in the churn (a USP for IY), freshness and all the other main benefits you would expect from Irish Yogurts - an innovator in this sector.
Gourmet Live Yogurt Range
A new category for Irish Yogurts, we were asked to create a very upmarket but approachable design for a range of quality live yogurts with indulgently tasty natural flavours.
Diet Indulgence Fat Free Dessert Style Yogurts
A new concept for Irish Yogurts, this range of 4 are low calorie adult focused indulgent treats was created to address an opportunity in this market. A sophisticated and stylish look was required which also needed to feature the health benefits, without cheapening the overall feel.
Diet Fat Free Live Yogurts
An totally updated and revamped design based on a design I inherited from PC Design. Although everything has been updated (except the churn image), the branding remains as strongly recognisable as the previous incarnation. We devised a 'wave' element as part of a major re-branding exercise at the top of all products incorporating the familiar scene, churns and strap-line to reinforce and strengthen the brand over all ranges.
Low Fat Greek Style Yogurts
A fresh combo of illustration and bespoke photography fused together to create a colourful and attractive design for this range of 2 products. The Greek buildings featured in illustration seem to have appeared on other competitors products months after this was released - they say copying is a form of flattery!
'0% Fruity Fruity' Yogurt Design Concepts
Early conceptual designs produced for a new product which sadly never materialised.
"Not only have Magic Fox Design produced the kind of designs we want, they produce the designs we really need. Somehow they have managed to give us the perfect balance of strong branding and on shelf impact without loosing the natural, friendly and 'family run' feel of the company - the essence of the brand we feel. They are personable, friendly and always professional, delivering a first class design service that is 'agency quality' at a fraction of the cost and handled with a direct, one-to-one relationship that you just don't experience with the bigger design agencies."
Diarmuid O'Sullivan - MD, 'Irish Yogurts Ltd'