Linkpet Original Small Pet Foods
Bulldog Products came to us with brief to totally overhaul their existing packaging which although a great product, was poorly let down by inferior design and production. We created a new logo for their already established brand 'Linkpet' to enhance existing awareness, improve credibility and brand presence in the eyes of their competitors and reinforce customer loyalty. We then worked this up on to the packaging in a curvaceous and clean-cut design which ranged up beautifully across all variants at different sizes. We devised a simple way of showing key ingredients with the use of ovals and integrated 'benefits' lozenges which stem from the surrounding arc. Well conceived colour coding and hyper real illustrations completed the look with the all important clear window to show the product mix. We also designed a more 'premium' version branded as 'Fruitti' which used the same design format and devices but had an orange background instead of green. The finished printed packaging went on to increase sales dramatically and opened doors with new wholesalers whom didn't entertain them previously!
Dawn Chorus Wild Bird Seeds
At the same time we were briefed on the above Linkpet products Bulldog Products asked us to develop a brand for their Wild Bird Feeds which they wanted to brand 'Dawn Chorus'. We created a new logo to begin with and worked up the chosen design (which doubles as a birds head singing and a tranquil dawn 'sunrise' scene) to packaging which we thought should have a 'feel' of the Linkpet range. We worked designs up with this in mind using the Linkpet curves, but as this brand needed to work independently, we created a different typographical treatment which exudes high quality and premium-ness. Like the above Linkpet range the finished printed packaging went on to increase sales dramatically and opened doors with new wholesalers whom didn't entertain them previously!
*Please note: Products shown in packaging windows on featured designs are NOT necessarily representational of actual Bulldog products and are for design reference only.