Innovatek Medical Logo Design
The MD of Innovatek Medical came to Magic Fox Design for assistance with his logo design. Although he had already settled on a font for his name, the logo itself was lacking imagination and that 'extra magic'. We created a range of around 25-50 concepts using the chosen typeface for Paul to choose from and a chosen design was worked up further with colour choices and variations. These were then narrowed down further until an ultimate design was agreed and this was then worked up on all 3 divisions of the company with a single colour change in each case. The end result summed up the core values of the company perfectly and represented Innovatek in a manner that suited the high-end pharmaceuticals industry it served.
Innovatek Medical Exhibition Stand Design
Soon after the logo design project we designed an exhibition stand for Innovatek which had to show the company divisions in an inventive yet informative way. We decided on using the logo device to divide up each division so that each colour in the logo represented a separate expertise and the colours were montaged into photos of that particular expertise. The montages proved so successful we used them on their website and on wall mounts in their offices (see montages below).
We came to Magic Fox Design initially to ask them to provide a logo commensurate with our desired brand image. Whilst we generally liked what we had already, we felt it didn't really have the strength of image and presence we wanted to convey to our existing and potential clients - which include some of the biggest names in the pharmaceutical industry. We knew we had the innovation, skills and contacts - we just needed the right 'image' to complete the package and reflect the business we were, in the company of such major players.
The end result was a great combination of clean, dynamic abstract form and bold yet restrained typography which projected the essence of our business perfectly. The design worked really well across the 3 divisions of our company without loosing any impact - just a single colour change was enough to distinguish each division from the others yet still have a strong family link. Due to the success of the logo we asked Magic Fox Design to produce our stationery, signage, website photography and photo-montaging and an exhibition stand - all of which conveyed the brand in a strong and consistent manner.
We are constantly complimented on the quality of design of our logo, stationery and image generally and are very fortunate to have had Magic Fox Design on board to make it all happen - we would have no hesitation in recommending them whatsoever!"
Dr. Paul Stevenson, MD 'Portal Medical Ltd'