Speyside Smokehouse Salmon Jerky Packaging
A new snack category for Meatsnacks group, we created an upmarket, clean and sophisticated design to represent this unique sector. The logo and pack were designed together following a tight brief which was fulfilled by creation of an upmarket but very simple concept which could be changed to represent each flavour, but still be a strong visually cohesive family. Bespoke photography was commissioned and a smooth matt substrate chosen for the bag, which had a ‘spot UV varnish’ effect and a metallic silver ink applied to the logo. The finished pack was very well received and the Canadian version went on to win award for packaging design excellence in the ‘Grocery Innovations Canada’ awards! A fine result indeed!
Wild West 'Deli' Designs
Another new brand to the Meatsnacks Group portfolio, Wild West Deli was created to appeal to a more discerning market and especially the female audience. A design solution with a clean, contemporary and fresh feel was the order of the day with strong flavour colour-coding and key ingredients being the 'hero'.
STRIVE Beef Jerky & Biltong Designs
A new concept for the Meatsnacks Group (previously The Jerky Group), we were asked to create a new high protein snack brand for the 'active'. Lots of concepts were created and these were gradually distilled down to this design, which is modern, clean and will hopefully appeal to the active consumers - whether they are competitive athletes, fitness addicts or just needing a nutritional snack while out and about! The design required a 3 day photographic shoot with professional models and styling (all the right kit had to be used to reinforce the authenticity of the specific poses). The pouch was produced with a matt finish with specific areas in a gloss lacquer. Due to launch later this year (2016).
Wild West Beef Jerky Designs
Originally, the entrepreneurial MD of the then fledgling Jerky Group came to me for help in creating a new brand for him to launch his new beef jerky product back in the mid nineties - the rest is history, as Wild West Beef Jerky is now brand leader in the UK! With several very subtle updates over the years the design has remained a highly visual and recognisable brand with a range of flavours and sizes.
Hogbites Pork Crackling/ Scratchings Designs
The Jerky Group asked Magic Fox Design to create a brand new brand for their new range of pork snacks. After much brainstorming a brand name and new look based on a highly metallic foil substrate was devised using the beef jerky 'design framework' as a base - to keep a 'family feel' across the brands in the empire. The result is a fun, highly visible and attractive brand with a range of 3 flavours.
Bundu Biltong Designs
The Jerky Group introduced Bundu as a new brand in the Biltong sector having had success with their 'sister brand' BullOx. Bundu was created as a more universally appealing biltong brand than its stablemate and launched in 3 flavours.
BullOx Biltong Design
Hot on the heels of the beef jerky range The Jerky Group asked me to create their first Biltong brand under the rather controversial name 'BullOx'. A niche market testosterone infused no-nonsense brand the design had to have impact, attitude and boldness - to the point were no biltong brand had been before!
"We like to think of Magic Fox Design as our own 'design department' within our company! We have implicit trust and total confidence in them. They have continued to deliver the goods over the last 6 years, regardless of the demands and constraints we set upon them. In a nutshell - its thanks to Magic Fox Design that we are now market leader for Beef Jerky in the UK with one of the most recognisable beef snack brands on the market!"
James Newitt - Managing Director, 'Meatsnacks Group'